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Does OpenAI train on what you put in?
OpenAI’s terms say it may use content to provide, maintain, develop, and improve its services. Consumer accounts have a setting to opt out of model training, and business and API terms are written differently. Check the plan you are actually on before pasting client material.
What this means for marketers
Your plan’s terms decide this. Worth considering as team practice: check the plan before pasting client material, and turn training off where the setting exists.
Primary source OpenAI Terms of Use, "Our use of content" (Living terms page)
Links checked September 25, 2026
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How we check this. *Beep Boop Bop 🤖 Never ever, ever legal advice.