AI disclosure examples for marketers
Most AI disclosure examples online are written for academic papers. These are for ads, posts, chatbots, reviews, emails and privacy policies.
Each one says when you actually need it and links to the rule behind it, because the right wording depends on which rule you are meeting. Where nothing requires a disclosure, it says that too.
Rules last checked September 25, 2026.
An AI chatbot or chat assistant
Required in places. California makes it unlawful to use a bot to push a sale or sway a vote without saying it is a bot, and the EU AI Act requires that people be told they are dealing with an AI system.
The rule: Do you need to disclose you’re chatting with a bot?
“You’re chatting with an AI assistant.”
“Hi, I’m [Brand]’s AI assistant, not a person. I can answer most questions, and I can hand you to someone on our team at any point.”
The first message, before anything else. A line in the footer does not meet the California standard, which asks for a disclosure that is clear and conspicuous.
An ad featuring a person who does not exist
No blanket US label rule, but the FTC treats a misleading impression as deceptive advertising. The EU requires deepfakes to be labeled, and the UK applies its misleading-ad rules no matter how the ad was made.
The rule: Does an AI-generated ad need a label?
“AI-generated image.”
“The person shown is AI-generated and is not a real customer.”
On the creative itself, legible at the size it actually runs. A caption the viewer may never expand does not fix an impression the image already made.
Realistic AI video or images on social
YouTube and TikTok require it for realistic content, Meta labels it automatically, and LinkedIn requires a disclosure for synthetic media showing a real person.
The rule: Which platforms make you label AI content?
“Made with AI.”
“Made with AI. The scenes shown are generated, not filmed.”
The platform’s own AI toggle at upload, first. A caption is a backup, not a substitute: a label the platform applies itself cannot be removed, and one you apply reads better than one it adds later.
Reviews and testimonials
Do not generate them. The FTC rule on consumer reviews bans fake reviews and testimonials, AI-written ones included. Summarizing real reviews with AI is a different thing, and the wording below is for that case only.
The rule: Can we use AI to write customer reviews?
“AI summary of verified reviews.”
“Summary of [number] verified customer reviews, generated with AI. Read the full reviews below.”
Directly beside the summary, with the underlying reviews one click away so the summary can be checked against them.
Your privacy policy
If customer data goes into an AI tool, your privacy notice is one of the two things that decides whether that is allowed. The people it describes have to have been told their information could be used this way.
The rule: Can I paste customer data into ChatGPT?
“We use AI tools to [purpose].”
“We use AI tools from service providers to [purpose, for example draft support replies]. Where personal information is shared with one, it is under a contract that limits how the provider may use it. [Only add that it is excluded from model training if your contract actually says so.]”
In the section of your privacy policy that lists how you use personal information and who you share it with, not on a separate page nobody reaches.
Copy written with AI help: email, blog, landing pages
Nothing in US law requires disclosing AI-assisted copy. This one is a judgment call, and Google’s own guidance is that a disclosure is useful where a reader might wonder how something was made.
The rule: Google Search and AI content
“Written with help from AI.”
“Drafted with help from AI tools and edited by our team, who stand behind every word.”
Optional. A byline or footer line works. Where it earns its place is anywhere a reader is likely to ask, which usually means opinion and advice rather than product copy.
Need a whole AI policy for your team rather than one line of wording? The AI policy generator builds a first draft from a few questions about how you use it.
The rules behind these keep moving
One email a week, five minutes, only what affects your marketing.
These are starting points for wording, not legal advice. *Beep Boop Bop 🤖 Never ever, ever legal advice.