All AI rules
Claims
Can we use AI to write customer reviews?
No. The FTC rule on consumer reviews bans fake reviews and testimonials, including ones that misrepresent a real customer experience. Reviews written by insiders have to disclose the connection.
What this means for marketers
The rule is hard: no fake or AI-written reviews or testimonials, and insider connections must be disclosed. Using AI to summarize real reviews is a judgment call worth considering, as long as the summary stays accurate to what people said.
Primary source FTC final rule banning fake reviews and testimonials (August 2024, rule effective October 2024)
- FTC rulemaking record: consumer reviews and testimonials (Rulemaking record, 2024)
Links checked September 25, 2026
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