All AI rules
Platforms
Which platforms make you label AI content?
The big three all have rules, and each writes its own definition:
- YouTube: disclose realistic altered or synthetic content. YouTube can add the label itself.
- TikTok: label realistic AI content. It also auto-labels some uploads it detects.
- Meta: labels AI images across Facebook, Instagram, and Threads.
What this means for marketers
Where a platform requires the label (YouTube, TikTok, Meta), use its own toggle at upload. Worth considering doing it even when it is borderline: a label you apply yourself reads differently than one the platform adds later, and theirs cannot be removed.
Primary source YouTube: disclosing altered or synthetic content (Living help page)
- TikTok: supporting responsible, transparent AI-generated content (Living policy page)
- Meta: labeling AI-generated images (February 2024)
Links checked September 25, 2026
More on Platforms
How we check this. *Beep Boop Bop 🤖 Never ever, ever legal advice.