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Does Meta label AI images on Facebook and Instagram?
Yes. Meta applies AI labels to images it detects as AI-generated across Facebook, Instagram, and Threads, using industry provenance signals attached to the file.
What this means for marketers
Meta applies this automatically. Worth considering warning clients in advance, since edited photos can pick up the tag too.
Primary source Meta Newsroom: labeling AI-generated images (February 2024)
Links checked September 25, 2026
More on Meta
How we check this. *Beep Boop Bop 🤖 Never ever, ever legal advice.