Midjourney

Midjourney and AI content

The 2 questions marketers ask about Midjourney, each answered from Midjourney's own policy rather than someone's summary of it.

Sources last checked September 25, 2026.

Does Midjourney train on your prompts and images?

Its terms grant Midjourney a perpetual, worldwide, irrevocable, royalty-free license to reproduce, adapt, display, and distribute the content you put in and the assets you make. That is a broad grant. Read it before you put a client’s unreleased product into a prompt.

What this means for marketers

The license you grant is in the terms. Worth considering: keep unreleased products and anything under NDA out of the tool entirely.

Primary source Midjourney Terms of Service, "Rights You give to Midjourney" (Living terms page)

Links checked September 25, 2026

Do you own Midjourney images at work?

Usually yes, with exceptions worth knowing before a client campaign:

  • If your company makes over $1,000,000 a year, you need a Pro or Mega plan to own what you create.
  • If you upscale someone else’s image, it stays theirs.
  • Ownership under the terms is separate from whether copyright protects the image at all.
What this means for marketers

The revenue threshold is a rule: over $1M a year, you need Pro or Mega to own what you make. Plan tiers are worth sorting before the work starts, not after.

Primary source Midjourney Terms of Service, "Your Rights and Obligations" (Living terms page)

Links checked September 25, 2026

Midjourney changes this without telling you

One email a week, five minutes, only what affects your marketing.

*Beep Boop Bop 🤖 Never ever, ever legal advice.