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Does Google label AI content in results?

Google does not put an "AI" badge on ordinary search results. Its guidance points to disclosure where it helps readers, such as saying who or what produced a page, rather than a required label.

What this means for marketers

No label to plan around. Worth considering saying who made a page where that helps a reader trust it.

Primary source Google Search Central: Google Search and AI content (February 2023)

Links checked September 25, 2026

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